17 JANUARY 2017, LOS ANGELES

WeTransfer offers Free Premium Accounts to Every Arts Student in the U.S.

Supporting the Artistic Leaders of Tomorrow

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Summary
WeTransfer announces that it is offering every creative arts student in the United States a free premium WeTransfer account. The file-transfer service wants to support the students by helping them transfer large files without disrupting their creative flow. Through the program, each student will have access to a WeTransfer Plus account for a year, valued at $120. Harvard, Stanford, NYU, SVA and CalArts are among the schools already participating. All students and faculty can sign up at www.wetransfer.com/education.

WeTransfer announces that it is offering every creative arts student* in the United States a free premium WeTransfer account. The file-transfer service wants to support the students by helping them transfer large files without disrupting their creative flow. Through the program, each student will have access to a WeTransfer Plus account for a year, valued at $120. A WeTransfer Plus account offers 20GB transfers, 100GB storage, custom wallpaper backgrounds and URLs, and password protected files.

All students and faculty can sign up at www.wetransfer.com/education. Harvard, Stanford, NYU, SVA and CalArts are among the schools already participating.

Despite recent efforts, arts programs are still seen as optional or even inferior in the wider education context. But turbulent times call for many of the skills and ways of thinking which creative projects encourage and develop. Of the initiative, Michael Bierut, Graphic Designer, Design Critic and Educator, says: “Design and arts education aren't marginal activities that are nice to have in good times. As a matter of fact, they're indispensible in tough times. Creativity and imagination have the capacity to build bridges, change minds, and transform lives. In an age of instantaneous, borderless communication, the work of creative people is more necessary than ever.” Nelly Ben Hayoun, Wired Innovation Fellow, Director of NBH Studios and Head of Experiences at WeTransfer, adds: "What the next generation needs is time to think, experiment, but also space and support to develop and engage with society, get involved politically and artistically with our futures. The tech world needs to inspire that next generation – to be bold, impolite and ambitious."

“Today's creative students are tomorrow's artistic leaders. We want to support them in their growth and provide them with the best tools to succeed,” says Camille Lindbom, VP of Business Development at WeTransfer. “By providing WeTransfer Plus accounts to students in art schools, WeTransfer enables them to seamlessly move from creation to collaboration, facilitating the flow of creative energy that artists crave. In return, we find ourselves inspired by their development and as the year progresses, we will select some of their best artwork and showcase it on WeTransfer.com.” Ever since it was founded in 2009, WeTransfer has given away 30% of its ad space to showcase creative work. Since early 2016, it also features new talent on its blog ThisWorks.

Please click here to read more about the education program.



*Creative Arts Students include music, visual arts, design, film, fine arts, architecture, photography, and literary arts students.

Quotes
"Design and arts education aren't marginal activities that are nice to have in good times. As a matter of fact, they're indispensible in tough times. Creativity and imagination have the capacity to build bridges, change minds, and transform lives. In an age of instantaneous, borderless communication, the work of creative people is more necessary than ever." Michael Bierut (Graphic Designer, Design Critic, Educator)
"What the next generation needs is time to think, experiment, but also space and support to develop and engage with society, get involved politically and artistically with our futures. The tech world needs to inspire that next generation – to be bold, impolite and ambitious." Nelly Ben Hayoun (Head of Experiences, WeTransfer; Wired Innovation Fellow; Director of NBH Studios)
"Today's creative students are tomorrow's artistic leaders. We want to support them in their growth and provide them with the best tools to succeed. By providing WeTransfer Plus accounts to students in art schools, WeTransfer enables them to seamlessly move from creation to collaboration, facilitating the flow of creative energy that artists crave. In return, we find ourselves inspired by their development and as the year progresses, we will select some of their best artwork and showcase it on WeTransfer.com." Camille Lindbom (VP of Business Development , WeTransfer)
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About WeTransfer

WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 40 million active users across 195 countries transfer one billion files every month. It is WeTransfer’s mission to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.

WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.

Since day one, WeTransfer has proudly supported the creative communities by giving away 30% of the advertising space to showcase projects we love. With WeTransfer Studios, creative partnerships have been launched with some of the world's most interesting individuals and organizations, including FKA twigs, Rankin, Anderson .Paak, McSweeney's, World Press Photo, The Royal Academy of Arts and the Ace Hotel Group. On our content platform This Works, we tell the stories behind the creative work we curate and create. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.

Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.

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