WeTransfer presents a unique concert curated by Gilles Peterson


HOW WE DO: LA celebrates opening of WeTransfer's first office in the United States

26 AUGUST 2016, SEPTEMBER 28, 2016, ACE HOTEL DOWNTOWN LOS ANGELES
Summary
How We Do: LA is a unique evening of musical collaborations. Presented by WeTransfer's creative director and world-renowned DJ/producer Gilles Peterson, the event brings together an exciting combination of cutting-edge acts for one night only. In the stunning setting of The Theatre at Ace Hotel, Gilles will be joined by Miguel Atwood-Ferguson and his 11-piece orchestra, alongside an eclectic range of cutting-edge musical talent. Confirmed acts: Nai Palm, The Sa-Ra Creative Partners, BADBADNOTGOOD, Special Guest

Los Angeles, August 25, 2016 - How We Do: LA is a unique evening of musical collaborations presented by WeTransfer, the world’s most simple file transfer service. The company’s creative director Gilles Peterson is bringing together an exciting combination of cutting-edge acts like BadBadNotGood, Miguel Atwood-Ferguson, Nai Palm, Sa-Ra Creative Partners, and more. How We Do: LA on September 28 at Ace Hotel, is the kick-off of a series of events to mark WeTransfer’s arrival in the United States, which are all about making unexpected creative connections.

Gilles Peterson: “This show will be a journey through the history of LA music starting with hip-hop from The Sa-Ra Creative Partners and ending in jazz with Miguel Atwood-Ferguson and his strings and an amazing surprise act. The eclectic BadBadNotGood combine jazz, soul and funk on to a base of improvisation and top it all off with a touch of hip-hop.” The concert will take place in the stunning setting of The Theatre at Ace Hotel, with whom WeTransfer partners up for the second year in a row. For both parties it is an obvious match: both brands stand for effortless and enriching experiences in transit.

“This is our first major event in America. Hopefully the first of many as we officially launch in the US. We are stoked at the opportunity of showcasing an amazing cross section of talent offline, hoping to highlight what makes WeTransfer stand out and why WeTransfer works.” Damian Bradfield, Chief Marketing Officer WeTransfer.

Kelly Sawdon, Chief Brand Officer Ace Hotel, says: "We've had a longtime affinity for WeTransfer. Together, we've witnessed the overwhelming response that can come from supporting unique talents, connecting the dots between art, technology and everyday life. We're eager to see their capacity for sharing brought to life on the stage in Los Angeles."

Practical details
Date: September 28, 2016
Location: The Theatre at Ace Hotel Downtown LA
Time: 8 - 11 pm

Tickets: $10 via this link

Audio event (Invite only)
Before the main How We Do program in the Theatre, a special VIP audio event at Ace Hotel DTLA will explore how sound is used as a material, a device and a storytelling medium. It will feature leading creatives who use sound in innovative ways across music, podcasting, design and performance, including The Cooties (garage punk band), Mileece (sound artist and environmental designer) and Nelly Ben Hayoun (designer and Head of Experiences at WeTransfer).

About WeTransfer
WeTransfer is the simplest way to send your files from one to many. Last year, its users sent over one billion files. WeTransfer promotes some of the world's leading brands through full screen advertising and helps support the creative community by giving away one third of their ad inventory to showcase artists, designers, musicians and creative organisations. Founded in 2009, the team is based in Amsterdam and now; Los Angeles.

About The Theatre at Ace Hotel
The Theatre at Ace Hotel Downtown Los Angeles is Ace's loving re-animation of the historic United Artists Theater. Built in 1927 for the maverick film studio founded by Mary Pickford, Charlie Chaplin and Douglas Fairbanks, The Theatre stands as a monument to a group of seminal American artists — modern iconoclasts striking out on their own. Ace’s restoration of this majestic space serves as a singular stage for art, film, dance and creative celebration in the heart of the Broadway Theater District’s vibrant modern renaissance. View all upcoming events at The Theatre at Ace Hotel DTLA at theatre.acehotel.com

Note to the editor:
Journalists are very welcome to attend both events. The Audio event has limited capacity, please RSVP via annematt@wetransfer.com

For interviews requests and other questions please contact Annematt Ruseler, PR Manager WeTransfer via annematt@wetransfer.com or +31641835382

From July 2015 to February 2016, Ace and WeTransfer collaborated by inviting artists to take over the billboard at Ace Hotel DTLA for the project DearDTLA. 


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About WeTransfer

WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 40 million active users across 195 countries transfer one billion files every month. It is WeTransfer’s mission to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.

WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.

Since day one, WeTransfer has proudly supported the creative communities by giving away 30% of the advertising space to showcase projects we love. With WeTransfer Studios, creative partnerships have been launched with some of the world's most interesting individuals and organizations, including FKA twigs, Rankin, Anderson .Paak, McSweeney's, World Press Photo, The Royal Academy of Arts and the Ace Hotel Group. On our content platform This Works, we tell the stories behind the creative work we curate and create. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.

Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.

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