WeTransfer Acquires Digital Design Agency Present Plus
The innovative file-transfer company furthers its commitment to design-driven products and technology
WeTransfer today announced that it has acquired digital design and innovation studio Present Plus.
With more than half of its global users working in the creative industries, design has always been central to WeTransfer’s mission and culture. In acquiring Present Plus, the company is doubling down on this commitment.
“The Present Plus team has worked on a number of design projects for WeTransfer, such as our iOS app and The Creative Class,” said Bas Beerens, founder and chairman of WeTransfer. “We share a similar passion for design, software, culture, and storytelling, and we are excited to bring them in house.”
Established in 2010 by Damian Bradfield and WeTransfer co-founder Nalden, Present Plus focused on making tech simple and useful, and creating content worth sharing. Its award-winning work attracted clients like adidas, MR PORTER, British Airways, Sonos and Christie’s.
The Present Plus team will join WeTransfer’s offices in Amsterdam, leading a series of design-driven product launches for the company, including a revamped user interface for WeTransfer.com and a desktop app for OS X.
“WeTransfer is full of talent, the company is booming and the opportunity is enormous,” said Damian Bradfield, CEO of Present Plus. “It’s great to be able to play a big part in WeTransfer’s growth moving forward with a particular focus on expanding in the US."
As Chief Innovation Officer, Nalden will lead the design team within WeTransfer and Damian Bradfield will become Chief Marketing Officer.
Present Plus London will continue to produce film for existing and new clients as an independent film & production studio.
WeTransfer is the simplest way to send your files around the world. The service was founded in 2009 in Amsterdam by Bas Beerens and Nalden, who wanted to create an easy platform for people to send big files without any sign-up. Today, 40 million active users across 195 countries transfer one billion files every month. It is WeTransfer’s mission to enable the effortless transfer of ideas from one creative mind to many. We want to help our users get in, and stay in, their creative flow – that strange and beautiful state where everything comes together and great things happen.
WeTransfer has a dual revenue model, split between advertising and premium subscriptions. With WeTransfer Plus, customers benefit from bigger transfer sizes, storage and personalization options. WeTransfer also works with the world's biggest brands, including Google, Samsung, Netflix and Squarespace, to develop and deliver beautiful, full-screen advertisements on our background wallpapers.
Since day one, WeTransfer has proudly supported the creative communities by giving away 30% of the advertising space to showcase projects we love. With WeTransfer Studios, creative partnerships have been launched with some of the world's most interesting individuals and organizations, including FKA twigs, Rankin, Anderson .Paak, McSweeney's, World Press Photo, The Royal Academy of Arts and the Ace Hotel Group. On our content platform This Works, we tell the stories behind the creative work we curate and create. WeTransfer also supports tomorrow’s creative leaders by offering free premium accounts to all arts students in the United States.
Following a $25 million investment from Highland Capital in 2015, WeTransfer opened a US office in Venice Beach, Los Angeles, to add to the Amsterdam headquarters.